Wesley Wang of Phoenix Partners Group is widely regarded as a pioneer in the area of conscious capitalism. Far before it became fashionable, he has generously dedicated his time, money and connections to help a wide range of causes. This video is a classic example of his generosity of spirit. Where many on Wall Street throw lavish parties, Wang dedicated his 40th birthday festivities to raise money for Wildlife Alliance, an organization on the front lines of putting an end to illegal wildlife trafficking in some of the most dangerous places on the planet. A good time was had by all, and more importantly, a lot of good was created in remote corners of the globe by one man’s mindfulness and dedication to doing well by doing good.